# Conversion rate for a sales page

**URL:** <https://community.brevo.com/t/conversion-rate-for-a-sales-page/6969>\
**Category:** English\
**Created:** [Février 24, 2026, 12:08 UTC](https://community.brevo.com/t/conversion-rate-for-a-sales-page/6969 "2026-02-24T00:08:22Z")\
**Posts on this page:** 2\
**Page:** 1

<div class="post-metadata">

**Author:** ![Alcor](https://avatars.discourse-cdn.com/v4/letter/a/a88e4f/32.png) [@Alcor](https://community.brevo.com/u/Alcor)\
**Post date:** [Février 24, 2026, 12:08 UTC](https://community.brevo.com/t/conversion-rate-for-a-sales-page/6969/1 "2026-02-24T00:08:22Z")

</div>

I am trying to find out how many people saw a sales page vs how many people signed up. The signup form is a Brevo form, but it is embedded in a sales page on my sales page. People gain access to the sales page via a submission to a bundle. So they click on the submission, they have a look at the sales page and t hey may or may not subscribers. I have the nr of optins from the list in Brevo. It is number of opens that is giving me grief. Is this possible? thanks!

---

<div class="post-metadata">

**Author:** ![adam](https://dub1.discourse-cdn.com/flex013/user_avatar/community.brevo.com/adam/32/1337_2.png) [@adam](https://community.brevo.com/u/adam)\
**Post date:** [Avril 11, 2026, 5:55 UTC](https://community.brevo.com/t/conversion-rate-for-a-sales-page/6969/3 "2026-04-11T17:55:26Z")

</div>

Hi @Alcor,

Thanks for the detailed explanation! This is a great use case.

To clarify what Brevo can help with here:

- **Opt-ins** : Brevo records these directly, as the form is a Brevo form. ✅

- **Email clicks** : If people access your sales page via a link in a Brevo campaign, you can see **how many people clicked that link** in your campaign report, which gives you a good proxy for page visitors. ✅

- **Page views on your external sales page** : You can track these by **installing the Brevo tracker** on your sales page. This allows Brevo to track visits to your page, and when combined with your opt-in count, you can calculate your conversion rate directly. ✅

You can also go a step further and set up **conversion tracking** to measure your email marketing ROI directly within Brevo.

Here are two helpful resources to get you started:

- 👉 **[What is the Brevo tracker and how to install it](https://help.brevo.com/hc/en-us/articles/209465705-FAQs-What-is-the-Brevo-tracker-and-how-to-install-it "https://help.brevo.com/hc/en-us/articles/209465705-FAQs-What-is-the-Brevo-tracker-and-how-to-install-it")**

- 👉 **[Set up conversions to measure your email marketing ROI](https://help.brevo.com/hc/en-us/articles/360006093519-Set-up-conversions-to-measure-your-email-marketing-ROI "https://help.brevo.com/hc/en-us/articles/360006093519-Set-up-conversions-to-measure-your-email-marketing-ROI")**

Hope that helps! 😊