# How do you make emails feel less “template-y” without hurting deliverability?

**URL:** <https://community.brevo.com/t/how-do-you-make-emails-feel-less-template-y-without-hurting-deliverability/6600>\
**Category:** English\
**Created:** [Août 25, 2025, 12:19 UTC](https://community.brevo.com/t/how-do-you-make-emails-feel-less-template-y-without-hurting-deliverability/6600 "2025-08-25T12:19:38Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![rupert](https://avatars.discourse-cdn.com/v4/letter/r/f14d63/32.png) [@rupert](https://community.brevo.com/u/rupert)\
**Post date:** [Août 25, 2025, 12:19 UTC](https://community.brevo.com/t/how-do-you-make-emails-feel-less-template-y-without-hurting-deliverability/6600/1 "2025-08-25T12:19:38Z")

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Hi everyone,

I’ve been using Brevo for a few months now, and something I’ve noticed is that a lot of my campaigns start to feel… very “template-y.” The layouts are clean, but sometimes too clean, if that makes sense.

I’ve been testing small tweaks like:

- Using less stock-looking images

- Mixing in my own short edits (I usually do them in [CapCut](https://cepcutapk.com) and host them on my little side site just to grab links)

- Breaking text blocks into more conversational chunks instead of long paragraphs

But here’s where I’m struggling: when I experiment too much with design, my deliverability sometimes takes a hit.

So my question is: **how do you all balance making your campaigns feel more “human” and personal without triggering spam filters or hurting inbox placement?**

Would love to hear how others are approaching this — especially those running regular newsletters.

Thanks!

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**Author:** ![roberto](https://dub1.discourse-cdn.com/flex013/user_avatar/community.brevo.com/roberto/32/1375_2.png) [@roberto](https://community.brevo.com/u/roberto)\
**Post date:** [Août 28, 2025, 7:43 UTC](https://community.brevo.com/t/how-do-you-make-emails-feel-less-template-y-without-hurting-deliverability/6600/2 "2025-08-28T07:43:28Z")

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These edits shouldn’t really bring your deliverability down. As long as the content isn’t spammy.

What are your typical open/click/bounce rates? Do you ever get spam complaints?