Conversion rate for a sales page

English
1

I am trying to find out how many people saw a sales page vs how many people signed up. The signup form is a Brevo form, but it is embedded in a sales page on my sales page. People gain access to the sales page via a submission to a bundle. So they click on the submission, they have a look at the sales page and t hey may or may not subscribers. I have the nr of optins from the list in Brevo. It is number of opens that is giving me grief. Is this possible? thanks!

3

Hi @Alcor,

Thanks for the detailed explanation! This is a great use case.

To clarify what Brevo can help with here:

  • Opt-ins: Brevo records these directly, as the form is a Brevo form. :white_check_mark:

  • Email clicks: If people access your sales page via a link in a Brevo campaign, you can see how many people clicked that link in your campaign report, which gives you a good proxy for page visitors. :white_check_mark:

  • Page views on your external sales page: You can track these by installing the Brevo tracker on your sales page. This allows Brevo to track visits to your page, and when combined with your opt-in count, you can calculate your conversion rate directly. :white_check_mark:

You can also go a step further and set up conversion tracking to measure your email marketing ROI directly within Brevo.

Here are two helpful resources to get you started:

Hope that helps! :blush: