I’m reaching out regarding an issue I’ve noticed with Brevo’s email open tracking. After sending an email campaign to myself and some friends, I observed that the open rates were not being recorded correctly. It seems that the opens are only counted when a link or button within the email is clicked, rather than when the email is simply opened.
Could anyone clarify how the email open tracking is supposed to work in Brevo? Any insights or solutions would be greatly appreciated.
Specifically about the opening rates, keep in mind that for Apple users, because of the last security updates on iOS, Brevo is not able to exactly know how many people opened the email, so we provide an « Estimated open rate ».
Hi @ahudavert I am also facing the same issue with tracking the open count. My scenario is I am creating email campaigns in brevo platform through API from my application. But brevo is not tracking the open count for the emails instead when the recipient clicks a link in the mail both open count and clicks count is getting updated. So I tried another scenario also ,where I created a email campaign directly in the brevo UI and send the campaign. In this case it is properly tracking the open count when the recipient opens the email.
Just something to think about, I have no idea if it could be related to your problem:
When I send a mail to an Outlook mailbox, for example, I need to authorize the loading of images (I have a banner that appears above the mail asking for authorization even if there are none visible) to allow Brevo’s tracking pixel to load, and thus allow the retrieval of the opening event.
This isn’t necessarily the case on all messaging systems, but perhaps it’s worth checking?
