How do you make emails feel less “template-y” without hurting deliverability?

English
1

Hi everyone,

I’ve been using Brevo for a few months now, and something I’ve noticed is that a lot of my campaigns start to feel… very “template-y.” The layouts are clean, but sometimes too clean, if that makes sense.

I’ve been testing small tweaks like:

  • Using less stock-looking images

  • Mixing in my own short edits (I usually do them in CapCut and host them on my little side site just to grab links)

  • Breaking text blocks into more conversational chunks instead of long paragraphs

But here’s where I’m struggling: when I experiment too much with design, my deliverability sometimes takes a hit.

So my question is: how do you all balance making your campaigns feel more “human” and personal without triggering spam filters or hurting inbox placement?

Would love to hear how others are approaching this — especially those running regular newsletters.

Thanks!

2

These edits shouldn’t really bring your deliverability down. As long as the content isn’t spammy.

What are your typical open/click/bounce rates? Do you ever get spam complaints?