Onboarding multiple brands into one single instance

Hi,

Can we onboard multiple brands into one instance ?

I have an use case where companies i’m in cantact with don’t want to provision an instance or go into yearly contracts for a platform, but would agree to have a few campaigns done a year. I am looking to see whether it’s possible and what limitations are around establishing multiple FROM subdomains (different brands) and their multiple corresponding bounceback subdomains. Yes, I have seen the help center page with onboarding a domain, doing SPF and DKIM for it, but it doesnt speak of limitations. How many such domains could I define ?

When it comes to contacts, I assume I can simply use a fields to assign contacts to the different brands, but is there a better way to compartimentalize this in Brevo ?

Thanks,
Larisa

I have a similar setup for early stage ventures that I set up in the same account until they are big/proven enough to warrant a dedicated account.

  • I haven’t seen any limit on the number of domains (and my guess is, until someone starts having 100s, there won’t be any)
  • Lists are probably your friend to separate contacts for multiple entities
  • One thing to always consider/be aware of: When you let contacts unsubscribe through the general unsubscribe link, all entities loose the contact at the same time [=> so it’s good to make sure contacts don’t usually overlap = different industries/age groups/etc. AND/OR use a more sophisticated list-based unsubscribe management]

In your case, one thing to consider probably is: Brevo is rather competitive price-wise, especially for getting started. If a client doesn’t want to pay for a minimum Brevo account, the contacts cannot be worth much (or the clients must have SOME other email system to track contacts=customers).

So, it’s (a) possibly also not worth your time or (b) a matter of educating the client about the value of long-term contact tracking and emailing. I find that even smart clients need (b).

I notice that the question is about a year old – but it’s probably still rather relevant.