Using either microdata or JSON-LD in drag and drop builder

English Campaigns
1

Hello,

Is there a way to include JSON-LD or Microdata in my drag-and-drop email templates? I would like to be able to enable schema.org markup to show GMail highlights

2

Does anyone have any information on this? I would be very interested in this information as well.

3

Hi,

I ran into the same issue a few years ago. Not sure about the drag-and-drop editor, but if you use an HTML block, you can use the Microdata format (and actually, you can even do it using only invisible metadata):

<div style="display:none">
    <div itemtype="http://schema.org/Event" itemscope>
        <link itemprop="url" href="%url" />
        <meta itemprop="name" content="%title" />
        <meta itemprop="startDate" content="%startDate" />
        <link itemprop="image" href="%imageUrl" />
        <meta itemprop="endDate" content="%endDate" />
        <meta itemprop="description" content="%description" />
        <meta itemprop="typicalAgeRange" content="4+" />
        <div itemprop="organizer" itemtype="http://schema.org/Organization" itemscope>
            <meta itemprop="email" content="contact@example.org" />
            <link itemprop="url" href="https://example.org/" />
            <meta itemprop="name" content="Organisateur" />
            <link itemprop="logo" href="https://example.org/logo.png" />
            <link itemprop="image" href="https://example.org/photo.png" />
        </div>
        <div itemprop="potentialAction" itemtype="http://schema.org/RsvpAction" itemscope>
            <div itemprop="handler" itemtype="http://schema.org/HttpActionHandler" itemscope>
                <link itemprop="url" href="%url?attendance=yes&mail=*|EMAIL|*" />
            </div>
            <meta itemprop="rsvpResponse" content="yes" />
            <meta itemprop="attendance" content="http://schema.org/RsvpAttendance/Yes" />
        </div>
        <div itemprop="potentialAction" itemtype="http://schema.org/RsvpAction" itemscope>
            <meta itemprop="attendance" content="http://schema.org/RsvpAttendance/Maybe" />
            <div itemprop="handler" itemtype="http://schema.org/HttpActionHandler" itemscope>
                <link itemprop="url" href="%url?attendance=maybe&mail=*|EMAIL|*" />
            </div>
            <meta itemprop="rsvpResponse" content="maybe" />
        </div>
        <div itemprop="potentialAction" itemtype="http://schema.org/RsvpAction" itemscope>
            <meta itemprop="rsvpResponse" content="no" />
            <meta itemprop="attendance" content="http://schema.org/RsvpAttendance/No" />
            <div itemprop="handler" itemtype="http://schema.org/HttpActionHandler" itemscope>
                <link itemprop="url" href="%url?attendance=no&mail=*|EMAIL|*" />
            </div>
        </div>
        <div itemprop="publisher" itemtype="http://schema.org/Organization" itemscope>
            <meta itemprop="url/googlePlus" content="https://plus.google.com/+" />
            <meta itemprop="name" content="Organisateur" />
            <link itemprop="url" href="https://example.org/" />
        </div>
        <div itemprop="location" itemtype="http://schema.org/Place" itemscope>
            <div itemprop="geo" itemtype="http://schema.org/GeoCoordinates" itemscope>
                <meta itemprop="latitude" content="%lat" />
                <meta itemprop="longitude" content="%long" />
            </div>
            <div itemprop="address" itemtype="http://schema.org/PostalAddress" itemscope>
                <meta itemprop="streetAddress" content="%street" />
                <meta itemprop="addressLocality" content="%ville" />
                <meta itemprop="addressRegion" content="%region" />
                <meta itemprop="name" content="%title" />
            </div>
        </div>
    </div>
</div>

As for JSON-LD, here’s the reply I got from Brevo in June 2023, which clearly said it wasn’t possible:

I’m sorry to inform you that our system doesn’t support the use of JavaScript and . This is one of the limitations of our platform.
Here’s a link to our Help Center: HTML limitations for your email campaigns.
The feature you’re asking for isn’t available yet, but we’ve shared your suggestion with our Product team so they can look into it.
As part of our product improvement process, you can also sign up using this form: http://bit.ly/sib-insights.
This will allow our team to follow up with you and better understand your needs.
I’m sorry if this isn’t the answer you were hoping for, and thank you for your understanding.

Wishing you a lovely day,