I’ll try to give the simplest scenario:
- I’m setting up email flow on my site so that users sign up for newsletters and receive a free download (lead magnet).
- the signup process is double-opt-in.
- in parallel, I have an automation that delivers the free download 2 minutes after a user is added to my list.
So the question is: if someone signs up but doesn’t confirm their subscription (double opt-in), will they still receive the automation email?
To my way of thinking, they should not. From the entire system’s POV, the user is not a confirmed contact and should not receive anything.
Please confirm or deny.