How to record conversions in the new automations editor

English Automations
1

Hi there,

I’m trying to understand how to track conversions in the new automations editor.

Previously I’d create a conversion under Campaigns > Settings > Conversions, then set up an automation in the classic edtior to use that conversion, but there doesn’t seem to be any way to do that in the new editor.

Am I missing something, or is conversion tracking not supported?

Thanks,
Phil

2

Hi @neoGeneva , indeed we have not yet added this option in the new editor, but it’s on our roadmap. To help us answer to your need as best as we can, could you please share more details about your need? What is the definition of your conversion and what actions the contact should perform in automation before the conversion is recorded?

Regards,
Florent
PM for Automation

1 « J'aime »
3

Hi @Florent,

We’re an ecommerce site, so we need to be able to see if the emails result in orders, and also what the dollar value for those orders are. Ideally we’d be able to see those stats for each of the different emails that might be sent in an automation.

As for what action, I think tracking it by click would be sufficient.

And just to underscore how important this is for us, any other stat (opens, clicks, etc) for emails like abandond cart are meaningless without knowing the conversions. An email that’s clicked 10 times and as 10 conversions is much better than one with 100 clicks but 0 conversions. And then the dollar value is even more important, 1 sale at $100 is much better than 10 sales at $1.

Thanks,
Phil