Hi,

I understand the concept of estimated open rates, but as I understand it Trackable Opens are literally the opens that Bravo knows that are opened. And thus Trackable Open Rate would be based off this.

When I look at the data for any campaign though, it shows Total Delivered and Opens (as in trackable events). E.g.

It says Total Opens as 120,475 and total delivered as 1503 and opens as 488 , but then it says my total trackable Open Rate is 54.7%

I don’t understand the math that gets there. I would calculate this as 32.4% Open Rate

When I see the estimated opens, is say 822 , which, 822/1503 = 54.7%… but the 54.7% had to come from somewhere to get the estimate, right?

What magic is occurring?