There are approximately 25.000 contacts with email addresses in our database, but we have a continuous problem with people using multiple email addresses. For instance, using:
Many people (especially very small companies) seem to have many email addresses which are not consistently used, but over time companies re-brand changing their name or are acquired by another company, but old email addresses remain in use.
On competing products such as ActiveCampaign and Odoo we use the de-duplicate function to merge multiple contacts into one. In that case, automations (completed or not) are merged, and some fields are merged. There is always risk of data conflicts, but so far it has never been a problem.
On Brevo, our only solution sofar is to just delete the duplicate and hope they don’t use the duplicate address again. If so, the same automation is started again.
Is there any other practical way to merge contacts in Brevo and reduce duplicates?