How does transactional e-mail unsubscribe work?

English
1

Hi,

I am a developer researching API integration costs, not a Brevo user.

We plan to have both standard newsletters and drip campaigns managed by our system and send the e-mails through the transactional API. Drip e-mails must include an unsubscribe link. My questions:

How does unsubscribe from transactional e-mail actually work?

Will this propagate to the newsletter contact (if there is such)?

Will further transactional e-mails to this address fail?

I know there is a webhook, but there seems to be also some status filtering in Brevo’s UI (Unsubscribed from emails), so I guess the status is internally known even for transactional e-mails (?)

2

Hi @lukasnevosad , thanks for posting on this community.

By « drip campaigns » you mean what we call transactional emails in this article, right? https://help.brevo.com/hc/en-us/articles/9741388688402-Do-I-need-to-add-an-unsubscribe-link-to-my-emails#tab-content-21

If not, it is not mandatory to include an unsubscription link in these types of campaigns.

About the unsubscription status: Brevo manages a subscription status per campaign type, meaning people can be subscribed to marketing campaigns but not to transactional emails, and vice versa.
Once unsubscribed from a communication type (marketing / transactional), emails won’t be sent any more to this contact, for this type of communication only.

You can check your contact status by following these steps: https://help.brevo.com/hc/en-us/articles/5317448358034-Blocklist-unblock-or-re-subscribe-contacts#h_01HRS2014RGGFTKB3WHP77E1CH

I hope this helps!

3

Thank you for clarifying this. Yes, I mean what is described as « Email campaigns » in that article. I understand the two separate buckets for unsubscribe. One follow up:

If the user unsubscribes from transactional e-mails, further transactional e-mails of any kind will fail. This means they would not also receive legit transactional e-mails, such as reset password etc. Is there a way around this?

Thanks,

Lukas

4

Hi @lukasnevosad ,

absolutely, they would not receive any other transactional emails.
I think there are no other specific ways besides being sure that transactional emails are transactional emails, so that you reduce as much as possible the probability that your contacts will unsubscribe from them.