Setting Up a Brevo Automation for a Webinar Reminder Sequence Based on a Fixed End Date

Hi everyone,

I’m trying to set up a webinar reminder sequence in Brevo, and I’m struggling with configuring the timing of the emails correctly.

What I Want to Achieve:

• The webinar has a fixed date and time (let’s say March 1st at 7 PM).

• I want a series of reminder emails to go out leading up to that date (e.g., 7 days before, 3 days before, 1 day before, and 1 hour before).

• The trigger for the sequence is when a contact joins a specific list (i.e., when they register for the webinar).

• Regardless of when they sign up, they should only receive the emails at the right time relative to the webinar date.

The Problem I’m Facing:

• In Brevo’s automation, I see that the “Delay” action only moves forward from when a contact enters the sequence.

• I need a way to set the automation so that emails are scheduled backwards from a specific end date, rather than being based on when the contact joins the list.

Question:

How can I configure Brevo to send emails at fixed times relative to a specific date rather than just using delays from when someone enters the sequence? Is there a workaround using conditions, custom fields, or another approach?

Would really appreciate any guidance!

Thanks in advance!

Hi @Marlonbha we have an improvement in mind to add an option in wait until step to wait until an fixed date happens. It is not planned yet so I can’t confirm any date for this. It may be released in Q3 of this year.

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